Unlock your child's creativity

The key to unlocking our children's creativity - Turn off the TV to turn on imagination.

More than two thirds of Brits believe children use their imaginations less than in past generations. New research out today shows that whilst past generations spent time playing cowboys and indians, our younger generations are engaging in less creative play.

Building dens and forts has been replaced with powering up the computer or TV. And, with a quarter of mums and dads buying DVD's and computer games for their kids' Christmas stocking this year, it's time to get back to the drawing board and help ignite the creativity of the console generation.

Innocent drinks are keen to encourage children to unleash their imaginations by inviting them to have a go at designing new packaging for their smoothies for kids.

To enter, check out Innocentkids

Innocent are working with educational partners such as the Design and Technology Association (the recognised professional organisation representing all those involved in D&T education) and The Schools Food Trust who are supporting the competition.

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