ME-FEED-ME

New helping hand served up for self-feeding

Salmon Luke, an innovative new baby products company, puts the super back into supper in February 2008 with the launch of the me-feed-me intelligent feeding bowl and cutlery set, designed to help toddlers master the tricky art of self-feeding. With me-feed-me, young children get a head start on their eating skills while mum and dad get a stress free meal time.

Aimed at children 12 months +, Salmon Luke's new me-feed-me dinnerware is designed to encourage young children to eat independently. The stylish me-feed-me bowl has three easy-scoop corners which guide food onto the cutlery for a perfect mouth sized helping of food, a wave shaped rim around the bowl to stop food spilling over the sides and a solid shape to keep the bowl steady on the table. The me-feed-me cutlery is a matching spoon and fork with a distinctive grip and shape to aid hand to mouth co-ordination while making it harder for food to slip off between bowl and mouth.

Launched by husband and wife / mum and dad team Anthony and Kaye Broad, Salmon Luke is committed to providing highly innovative, quality products with minimum impact on the environment. Investing in the future of their own children, Salmon Luke decided to base the manufacture of the product in the UK to reduce its 'product miles', based on the concept of 'food miles'. Salmon Luke offsets its carbon emissions with the help of not for profit organisation downwithcarbon.org, specialising in carbon reduction projects in third world countries.

With an exclusive serial number on each me-feed-me bowl, Salmon Luke brings leading-edge traceability to the nursery products industry for the first time. Parents, grandparents, godparents and friends can be assured of buying ethically produced and approved products by tracking each me-feed-me set on salmonluke. By entering the serial number, the whole supply chain of each product can be monitored, from the source of raw materials, lab tests and certification, origin and time of manufacture to the 'product miles' travelled during production and distribution.

Salmon Luke was established by Anthony and Kaye Broad in 2007, following a three year labour of love inspired by the lack of quality intelligent dinnerware for their two sons Samuel and Luke. Anthony Broad says: "As parents, we became increasingly aware of the ethical and quality consequences of the mass market products for children. We wanted to be assured that the products we were buying for our two boys were not produced to the detriment of the environment or the exploitation of people.

"We hope that me-feed-me is also going to lead the way in other revolutionary new products. Me-feed-me supports children's development, builds their confidence and encourages them to start feeding themselves as soon as they can hold a spoon. It stopped our children chasing food around the bowl, and the bowl around the table, it was great to see the improvement at mealtimes."

All Salmon Luke products are exclusively made from Hygienik™, a unique formula which provides antimicrobial protection, effective against illness causing bacteria such as MRSA, E-Coli and Salmonella.

Salmon Luke's me-feed-me bowl and cutlery set is available to order from 1 February 2008 on salmonluke for £15.95. Products also sold separately, with the bowl at £10.95 and the cutlery set at £5.95.