DISNEY CHARACTERS PROMOTE HEALTHIER EATING

Disney and Tesco launch co-branded kids food range

London, UK - December 2007 - Disney and Tesco have teamed up to add fun and excitement to healthier eating through a co-branded kids food range introduced by the much-loved Disney characters. A broad range of products will be available in store in January and the range will continue to grow significantly throughout 2008. From Winnie The Pooh's easy peeler citrus fruits and Tigger's wholegrain porridge, to Mickey Mouse prepared meals complete with Mickey ears packaging , eating a balanced diet has never been so fun for kids.

Encouraging children to choose more nutritious options at mealtimes can often be challenging for parents and as childhood obesity looks to be one of the biggest health crises facing the UK, it is more important than ever.

The range, aimed at children between 5 and 12 years old, includes fresh fruits, yoghurts, breakfast cereals, fruit juices, flavoured water and milk and provides nutritious alternatives to popular prepared meals through a range of healthier meals containing essential food groups.

The range has been designed to meet the European nutritional guidelines* introduced by The Walt Disney Company as part of its commitment to promoting healthier foods to children. The guidelines control calories, fat, saturated fat, sugar, sodium and caffeine levels in foods aimed at children. Added trans fat has been eliminated and the guidelines also encourage the consumption of whole or minimally processed foods.

Dan Dossa, director, Disney Consumer Products, Food, Health & Beauty UK said, "We are very excited to have teamed up with Tesco to introduce this range of foods. We found that when a child connects with a Disney character, they are much more likely to try new and healthier foods. The Disney brand is about fun and entertainment and we're hoping this range will make healthier eating for children more exciting."

Kari Daniels, category director, Tesco chilled foods, added: "At Tesco, we are determined to help our customers make healthier choices for their family. This relationship with Disney will offer parents an easy way to make healthier eating fun."

The first Tesco/Disney-branded fresh fruits and prepared meals are currently available, with a broader range on shelves by January 2008. Tesco and Disney will work together to develop a significant number of new products in the next twelve months.


The new Tesco/Disney kids range includes:

Available now:
Mickey Mouse and Friends fun-size bananas
Winnie the Pooh easy peeler citrus fruits
Winnie the Pooh fun-size apples
Winnie the Pooh fun-size pears
Mickey Mouse and Friends prepared meals with Mickey ears packaging, including pasta bolognese and cottage pie

Available early January 2008:
Tropical juice with added calcium featuring Finding Nemo, The Incredibles and Toy Story Disney Pixar Characters
Apple juice with added calcium featuring Finding Nemo, The Incredibles and Toy Story Disney Pixar Characters
Winnie the Pooh and Friends wholegrain porridge
Winnie the Pooh and Friends multigrain stars cereal
Winnie the Pooh and Friends seedless raisins
Finding Nemo still mountain water multipack
Mickey Mouse and Friends organic fun size bananas
Winnie the Pooh and Friends fromage frais pots
Mickey Mouse and Friends fromage frais tubes
The Incredibles strawberry fromage frais pouches
The Incredibles strawberry probiotic yogurt drink
Mickey Mouse mini mild cheddar sticks
Winnie the Pooh and Friends cheddar cheese farm animal shapes
Mickey Mouse smiley face cheese slices
Winnie the Pooh and Friends organic yogurts
Mickey Mouse and Friends cheese & tomato pizza

Further products to launch throughout 2008

Sections
Home News Directory Sports and Activities Health Education Help Centre Days Out Holidays Discuss Shopping What's on Mum's The Word Directory by County Your Area

Privacy Policy Terms and Conditions Contact Details